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The brand name is essential because it helps to identify and differentiate a product or service from its competitors. A firm brand name can establish credibility and trust with customers, leading to increased brand loyalty and repeat business. It can also serve as a valuable asset for a company, as it can use it to license and merchandise products and expand into new markets.

Additionally, a well-known brand name can psychologically impact consumers, influencing their purchasing decisions and perceptions of quality. A brand name can also affect how a company is perceived by stakeholders, such as investors, partners, and employees.

In today’s highly competitive marketplace, having a solid brand name is crucial for businesses looking to stand out and succeed. It can help a company establish its unique identity and value proposition and ultimately drive business growth and profitability.